Trade Show Marketing – Your Key to Extra Profits
The Complete Guide to Pre-Show, During-Show,
and Post-Show Success
Unlock the Secrets to Trade Show Success:
Expert Strategies, Tips, and Ideas
Make your next trade show
a profitable winner …
Are you tired of lackluster trade show returns? Worried that your efforts aren’t maximizing your potential for success?
Is your upcoming trade show a make-or-break moment for your business?
Don’t fret! We’ve got you covered with an iron-clad, trade show marketing plan that will attract the right customers and set you apart from your hyper-competitive rivals.
What you must know to guarantee your trade show
marketing investment will pay off
A clear, step-by-step explanation of everything you need to do
in order to succeed at your next trade show….
In today’s climate of rising costs and fierce competition, it’s crucial to extract every drop of value from your trade show participation. That’s where we come in!
At any trade show, there are winners and losers. The key differentiator? A comprehensive trade show marketing plan! We’ll guide you through the essential steps and enlighten you on what works, what doesn’t, and why.
As you read on, you’ll learn there is a formula for mounting a very successful and profitable trade show.
The first thing to note is that costs are climbing and competition increasing, so it’s very important to squeeze as much juice from your trade show participation as possible !
In any trade show there are winners and there are losers.
What makes the difference?
It’s essential that you understand that for productive results as a trade show exhibitor you….
Understand what works,
What doesn’t, and why…..
Pre-trade show marketing is your Key to Extra Profits!
Your pre-trade show marketing challenge lies in finding innovative ways to differentiate your business from the competition. In other words, your plan should aim to gain a competitive edge and captivate your target audience.
Luckily, our fully detailed, downloadable ebook is here to help you achieve exactly that, ensuring a remarkable return on your investment.
In today’s hyper-competitive market, standing out and attracting the right customers has never been more challenging. That’s why it’s crucial to understand the trade show medium and utilize it to its full potential.
A pre-trade show marketing plan encompasses critical elements such as meaningful and measurable objectives, effective market targeting, budget allocation, meticulous planning, strategic space selection, and attention-grabbing exhibit design.
Your pre-trade show marketing plan is the linchpin of a successful show. After all, you don’t want to misjudge your potential trade show audience or end up with an unwelcoming booth design. Avoid the pitfalls of ineffective graphics, unmeasured results, and missed follow-up opportunities.
Join the ranks of thriving trade show exhibitors who leverage The Trade Show Edge to sidestep common mistakes.
A pre-trade show marketing plan has critical elements such as….
Having meaningful and measurable objectives
How to target your particular market
What you need to budget for
Your planning timeline
How to select space and
What kind of exhibit you should have
After all, I’m sure you don’t want to miscalculate your potential trade show audience or design a booth that’s not open and inviting.
Of course, having ineffective graphics that do not get your messages across; failing to measure your results, and failing to follow up leads, are just a few of a host of other exhibit killers!
The Trade Show Edge helps you with your pre-trade show marketing so that you don’t make common mistakes that are constantly being made by trade show exhibitors.”
The Trade Show Edge quickly uncovers the mistakes now being made by many trade show exhibitors.
You’ll discover what needs to be done to give you a huge advantage over your competition, making it easier to attract new clients, thereby having additional sales and extra profits.
Here are the two biggest mistakes of all…
Not undertaking advanced pre-trade show marketing preparation and having untrained booth staff !
In fact, it’s a waste of time and money participating if you make either or both of these two errors.
You need to ask yourself….
What must be in place in my pre-trade show marketing plan to ensure the results I desire? Can I rise to the challenge? Can it be measured? Don’t fall into the trap of common trade show mistakes!
Given the substantial investments of money and time involved in setting up a trade show booth, not to mention the expenses of sending employees to the event, it’s crucial to grasp the importance of avoiding common trade show mistakes. Our ebook covers strategic principles to maximize the value of your pre-trade show marketing plan, both before, during, and after the event.
Why should you choose The Trade Show Edge? We’ll show you how to achieve the best return on investment for your trade show participation. Our book delves into the critical role of pre-trade show marketing in creating awareness and effectively engaging potential customers. Furthermore, we emphasize the impact of your booth staff on your trade show success.
Our Pre-Trade Show Marketing Plan is designed to deliver tangible and measurable results, ensuring you steer clear of the errors that plague many trade show exhibitors.
As a bonus, you’ll receive a complimentary book on “How to Attract and Keep Loyal Customers for Life”
Why you should choose The Trade Show Edge….
Because it will show you how to obtain the best ROI on your trade show participation.
The book explains why pre-trade show marketing is critical in alerting potential customers to your presence, your purpose, and your business and why the effectiveness of your booth staff can make or break your success at a trade show.
It provides you with a Pre-Trade Show Marketing Plan that works and, one that gives you productive and measurable results.
Ensures that you don’t make common mistakes that are constantly being made by trade show exhibitors.
Plus you’ll receive a free bonus book on sales techniques.
And, finally provides you with a 100% no-risk-to-you money-back guarantee
Inside “The Trade Show Edge” you’ll find….
In addition, the ebook also covers….
And there’s more – A lot MORE! These vitally important matters are also covered….
Now a little about the author….
Ken MacKenzie has had over 35 years of marketing and public relations experience. As Marketing Manager in a U.S. Trade Center, which is a United States Government facility, sponsored by the United States Department of Commerce, he served as Principal Advisor to the U.S. Trade Center Director on major U.S trade event planning and promotion. In this position he was totally responsible for the organization, advertising, promotion, and implementation of numerous U.S. Government-sponsored trade shows and other events covering many different industry groups.
As a Senior Consultant with International Public Relations for a number of years, as well as the owner of Ken MacKenzie Communications, he managed many various major projects and accounts.
“The Trade Show Edge” has over 160 pages to help your business obtain the best ROI from your trade show marketing.
“Instantly” download Trade Show Marketing Strategies, Tips and Ideas !
PLUS – look for the great FREE BONUS book on sales techniques below !
From the booth planning stages, to exhibitor etiquette, to pre-show, at-show, and post-show follow-up, The Trade Show Edge will show you how to make your trade show exhibit successful and avoid making these trade show marketing pitfalls.
“The Trade Show Edge” gives you instant access to vital information which will enable your pre-trade show marketing plan to gain effectiveness and impact!
Every area of trade show management is covered in this concise, easy-to-read book.
No matter how large or small your program is, you will find solutions to your trade show challenges.
There is no doubt that trade shows are an extremely powerful sales and marketing tool.
However, taking part in a trade show without having a clear view of……
Why you are there and
How to get your message into the hands and minds of the people you want to reach most i.e. your buyers
….is almost a certain recipe for disaster!
Many exhibitors at the average trade show continue to make mistakes in their exhibits !
If you would like to..
Gain a competitive edge with your pre trade show marketing plan
Drive your sales further
Achieve a greater return on your trade show investment
Record a much higher trade show success rate
Attract and keep loyal customers
And, obtain extra profits
Then the “Trade Show Edge” is for you.
| Order now and get this very special FREE Bonus |
 “Lifelong Customers”
How to attract and keep loyal customers for life! by Lee Fowler. Lee Fowler has been coaching and training in sales and service skills, presentations, negotiating and creative thinking since 1982. He has worked on developing sales training projects for some major companies including: Castrol, Apple Computer, Radisson Hotels, Colgate-Palmolive, Volvo, Legal & General, Schwarzkopf Haircare and a host of other super successful companies -and- watched them get incredible results! This book will teach you, step-by-step, the skills and techniques developed for those companies and how to apply them in your business so you can achieve the same incredible results. The book will clearly explain how to…. Greet your customers so that they are totally at ease with you immediately Go beyond customer satisfaction and achieve customer loyalty How to find out, in just a few minutes, what will make your prospects buy How to instil confidence in your ability to deliver truly great service Plus any holes in your business that might cause a customer to leave you – before it happens Customers will return to do business with you again and again, year after year, despite your competitors’ best efforts to lure them way from you if you apply the principles explained in this book. Without a doubt, your sales will definitely increase! |
An investment in “The Trade Show Edge” PLUS “Lifelong Customers” will assist you in “accelerating the sales process”
You’ll record a much higher success rate!
Increased marketing skills = increased sales = increased profits
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